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Basic
Dealer Sell Sheet Was sold in a tin In the 1020s, The Coca-Cola Company began to adopt Santa Claus as a
salesman for the idea that "thirst knows no season" and thus, the wintertime
is as good a time as summer for drinking "Coca-Cola." Several artists
tried their hand at illustrating Santa, but none quite captured his spirit
until 1931 when American illustrator Haddon Sundblom put his brush to canvas
and painted a new rendition. The "jolly old elf" must have liked
what he saw because he came back year after year. Worldwide, the
public embraced what they saw, and Haddon Sundblom's vision became everybody's
vision. What started as a advertising campaign soon became a tradition.
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